Is Technology Central To Your Marketing Strategy?

Marketing technology is a fast-growing sector, and every year that passes brings new and innovative ideas and products that are changing the landscape. There are some incredible technologies out there being embraced by marketers of all kinds, and if you are yet to get involved, there is no doubt you are missing out. In today’s guide, we’re going to give you some examples of the amazing tech you can use in your company’s marketing mix.

Geolocation apps

If you want to attract the attention of people in your business’s vicinity, consider the impact something like geolocation apps could bring to your company. It works something like this – you create an app which your customer’s download. When they head to the town centre, your system can tell when they enter an area within a set radius from your business. It then sends them a message to tell them to pop by your store, offering them a discount or deal that is tailored precisely to their buying patterns. The customer enjoys the discount, and your business enjoys the extra footfall and spending – which you may not have had without the geolocation app.

Wearable tech

Wearable technology is still very much in its nascent phase at the moment, but there are plenty of cutting-edge marketers exploring the concept. In essence, wearable tech gives marketers access to a whole host of data that they may not be party to otherwise. Consider sports and fitness watches as an example. All the data they collect about a person’s health statistics could be used to create personalised animated movies for users – just like Nike did for their ‘Our Year’ campaign. There are some privacy concerns to contend with, of course, but there is still plenty to watch out for in wearable tech sector for marketers.

Video

In days gone by, creating high-quality videos was the preserve of major corporations and big spending marketing agencies – no one else could afford it. These days, however, you can shoot a high quality, HD video with just a smartphone, a little lighting, and a noise-cancelling microphone. Marketers, these days, are using everything from live streaming broadcasting to free platforms like YouTube to create compelling video content and access a wider market. When you consider the marketing power of YouTubers – who can rake in millions from revenue with little investment – it’s easy to see why video will be a key player in marketing for many years to come.

Drones

Drones are here to stay – and they will have an enormous impact on the marketing mix. They are a super cheap way of getting amazing shots for advertisements – sweeping panoramas, for example, are ideal for estate agents who want to show off a home’s location in a way that they couldn’t a decade or so ago. Back in those days, the cost of hiring a video company and a helicopter crew to get those same shots would have been extortionate. Now, however, a few hundred pounds spent on a drone and a camera strapped to it is all you need for the same, impactful adverts.

Recent Articles

Determining Bandwidth Needs in your Business Network

With todays' broad interconnectivity, dependence on the internet is becoming a must for business operations. Think about daily business activities like file sharing, backup...

What To Expect From Windows 11

Windows 11 is officially on the way, and we are excited. Despite Microsoft saying it would never release Windows 11 and would instead continue...

Mac Computer Won’t Turn On: 7 Troubleshooting Tips

Apple claims that first-hand Mac owners keep their computers for at least four years. From there, they either pass it along as a gift...

Check Out the Quickly Growing Name in Mobile Gaming Companies

Gamemine is a growing name amongst mobile gaming companies. Check out our article to see what sets them apart from the rest. Did you know,...

8 Golden Rules For Building A New Tech Brand

Building up a new tech brand can be a difficult and daunting process. There’s so much competition out there and so many ways you...

User Interface and User Design: How do they Impact SEO

Long, long ago...when SEO was all about ranking top in search results, users were the least of the priority for any marketer. Perhaps, it...

Smart Investing Strategies: How to grow your money in 2021?

If the past year taught any lessons at all, the biggest one has been the importance of savings. The times have been hard on...

SEO trends that can help you drive more traffic in 2021

The arena of search engine optimization is ever-changing. To drive more traffic, you need to keep up with the latest trends. Inserting the right...

Digital Transactions: An Innovative Payment Solution For Every Business

Today, every business looks for an innovative solution to beat the competitor’s strategies and generate more revenue. Therefore, moving to a cashless economy and...

A Guide to Troubleshooting Common Mac Problems & Fixing Them

Mac computers are highly regarded and used worldwide for business and fun! That said, just like any other computers, there are not short of...

5 Ways Electronic Shelf Labels Can Smarten Inventory Management

Managing and maintaining inventory levels is one of the critical aspects of the retail business. Too little inventory elevates the risk of out-of-stocks, while...

A Helpful Guide To Become A Pro Gamer

Gaming is fun and immersive for sure; no wonder you enjoy playing it most of the time. In case you think of yourself as...

Related Stories