Building up a new tech brand can be a difficult and daunting process. There’s so much competition out there and so many ways you can make rookie errors that it’s understandable if you feel intimidated by the process. However, it doesn’t need to be so difficult. There are so many tools and tips available now to help you that starting a brand can be as easy as a few clicks.
With our golden rules, you’ll find building a brand to be simple and straightforward. From social media to graphic design and everything in between, a holistic approach is necessary to reinforce your brand, so don’t let yourself delegate anything, at least in the early stages. Here are our 8 golden rules to help you build a new tech brand and realise your dreams at last.
1. Know your identity inside out
You’re going to be fielding a lot of questions from people who want to know exactly what your brand is about. Work on being able to deliver an elevator pitch of just a few sentences. Whatever field your tech brand happens to be in, it’s important to know the following things:
- Why is your brand special or important?
- How can you tell people about your brand quickly and easily?
- What does your brand offer that others don’t?
- What is your key product and why do people need it?
These are just some of the questions you’ll need to consider in order to build a solid brand identity, so make sure you’ve brushed up before you begin.
2. Don’t over-rely on bots and automation
You might be tempted to simply let bots, automation, and AI do the work for you when it comes to publicising your new tech brand. However, you shouldn’t neglect the importance of involving other human beings in your marketing strategy. For example, it’s worth looking into human-edited web directories for the purpose of link building, because a human-edited web directory only contains links the editor has deemed appropriate for inclusion. Remember that in the end, only other people can judge whether or not your product is worthwhile!
3. Thoroughly research your competitors
Getting a brand off the ground won’t be easy if you don’t know what the competition field looks like. You’ll need to conduct thorough research on your competitors and understand what they’re offering. Very few products have absolutely no competition; no matter what you’re doing, someone else will be offering a very similar service. Your research should involve your competitors’ demographics, the strong and weak points of their service, and how you could improve on what they’re doing or position your brand alongside theirs to offer a complementary service.
4. Build a unique website
Of course, social media is important (and we’ll get to that in a moment). However, you also need a unique, bespoke website to stand out from your competition. When you Google a brand, are you satisfied if that brand has a social media presence but no website? Probably not, right? That’s why your brand needs to have a customer-facing website that explains who you are and what you do. That feeling of professionalism and respectability is supercharged when your brand has a website. Just make sure it looks high-quality and in line with what your competitors are doing.
5. Constantly monitor social media
Even though a website is important, you also need a consistent, wide-ranging social media presence. That means being on as many platforms as possible. The major platforms – Facebook, Twitter, Instagram, et cetera – are all crucial, but it’s also a great idea to try and get informed about new trends in social media. TikTok is huge now, but many brands that jumped on the TikTok train when it was first getting started are now reaping huge rewards as a result. Nobody can predict exactly which social media platforms will blow up, but no matter what, a social media strategy is vital.
6. Talk to your customers
Those who use your services are the lifeblood of your brand. Tech brands are perhaps a little more prone to customer complaints than other types of brand, so it’s important to have a strong customer service department that deals with customer complaints quickly, respectfully, and thoroughly. The same goes for social media – if customers see that you’re not responding to others’ complaints or comments, they’ll quickly become skeptical of your brand. Your interactions with your customers will shape how others perceive you, so it’s important to emphasise them.
7. Think about graphic design
Even if the mission statement and identity of your brand are clear, without great graphic design, you won’t get far. You need to think hard about what your logo will look like, because it’s the first thing many people will see when approaching your brand, and the thing that will stick in their minds as a lingering impression. The same goes for your brand identity at large; enlist the services of a skilled graphic designer to ensure brand consistency across all of your platforms. This, combined with your website and social media presence, will reinforce your professionalism.
8. Know your target audience
As part of your market research, one of the most important metrics you can determine is who your target audience might be. This should inform everything about your brand strategy; your approach to graphic design, your customer service policy, and the way in which you construct copy will all be influenced heavily by your target demographic. You can find this out by thinking about who uses services similar to yours, but you can also send out surveys to customers and identify trends in the market to discover your demographic. However you do it, make sure you’re armed with this info before you proceed!