A successful digital marketing strategy is made up of many moving parts – SEO, PPC, social media, email… the list goes on. While some of these elements have remained effective and reliable for close to a decade, others are slowly seeing their way out. For instance, the growing popularity of ad blockers is diminishing the ROI of PPC campaigns.
In fact, a study by Worldwide Digital Advertising estimated that by 2020, ad blockers will cost publishers 27 billion U.S. dollars in lost revenue. So, the last thing you want to do is start the new year with an investment in a failing marketing method. With this in mind, we’ve put together 5 digital marketing trends that will hold strong in 2020 and beyond.
From augmented reality to shoppable posts to 360-degree video to quizzes, interactive content is becoming an increasingly popular method to capture the attention of consumers. Interactive content is set to succeed because it gives visitors a reason to stay on the page, is highly shareable and stands out among traditional types of content.
The most coveted spot on Google’s SERPs is no longer position number one, but rather “Position Zero,” better known as the featured snippet. This prime spot is typically taken by a website that answers a question in the search query and links back to the source of the information provided. Obtaining this position will prove highly valuable for any company.
Despite being around for a good few years, email marketing remains a strong method with one of the highest ROI potentials of any marketing category. A survey by the Direct Marketing Association found that one in five companies reported a 70:1 ROI on their email marketing campaigns and an average return across the board of $38 per $1 spent.
Email marketing is a great option for any type of business that wants to get started with a fresh digital strategy in 2020. This Sendinblue blog post on how to set up an email campaign describes the process in detail. They also stand as one of the most popular and effective cloud-based marketing communication software suites, so be sure to check them out.
As voice recognition tech gains near-perfect accuracy, a growing number of users are performing voice searches more frequently. Google reported this year that 20% of all searches are performed by voice and by 2020, that number will jump to 50%. Optimizing your website for voice search by using long-tail keywords is, therefore, a wise decision.
Customer service is just as important to increasing your sales as marketing and one way to improve the quality of your customer service capabilities is to use chatbots. Thanks to AI and machine learning, they’re now more capable of handling complex requests. Consider implementing them on your website to offer superior customer service.
These trends can prove to be highly valuable components of your strategy for 2020. That said, don’t forget the importance of having a well-optimized website and a strong social media presence, as maintaining these elements is just as important as adopting new ones.